Micab Aims Advertising as Profit Stream, Seeks Metro Manila Support

“Metro Manila has become one of the most toxic places for both motorists and commuters. The lack of a comprehensive transportation program, the continued increase in the number of vehicles each year, and the rising population had made the traffic situation very difficult,” said Eddie Ybanez, Founder of Micab.

In the last years, Metro Manila has been serviced by Uber and Grab but with the suspension by the Land Transportation Franchising and Regulatory Board (LTFRB) on the release of new licenses for Transport Network Vehicle Services (TNVS), or vehicle owners who provide services via Uber, Grab and other mobile applications, is seen to further aggravate the situation of the thousands of commuters in Metro Manila every day.

I, as a person who uses Grab and Uber, is concerned with the current situation because I fell in love with the ease of using my smartphone to book a vehicle whenever I need to be in a place in the metro. With this exasperating situation, still, in the scene, MICAB, a Cebu-based technology start-up is being introduced to Metro Manila to help improve the worsening traffic situation. The Philippine National Taxi Operators Association (PNTOA) and the Association of Taxi Operations in Metro Manila (ATOMM) have signed an agreement with MICAB to give Manilenos hope.

Meanwhile, MICAB is one of the most promising innovative on-demand platform companies in Southeast Asia. The company has been successfully operating its app in Cebu and Iloilo for the past two years. With values of innovation and social impact, MICAB strives to always push the boundaries of digital inclusion to bring a win-win solution to both its partners and customer.

MICAB offers low booking fee and no price surge, propriety call and chat system between passenger and driver, built-in customer support ticketing system with human interaction, debit/credit card options for payment, reward system, and an electronic wallet for payment.

“The tablet and LED signage advertising platforms by MICAB offers extra revenue opportunities for taxis and other transport operators. Our advertising feature also helps companies get closer to their intended market,” the MICAB founder said.

“We are not making money from the public,” said MICAB co-founder Kenneth Baylosis. MICAB's revenue stream is primarily through advertising. 

I hope this will truly help and benefit commuters like me.

For friendly and safe rides on demand, download the MiCab app via www.micab.co or contact +63 917 533 5755, and emailinfo@micab.co.